How to make money from your Business Instagram Page
Have you noticed how many Instagrammers are able to make money just from everyday content they post? This is a common trend, since Instagram is one of the few social platforms that rewards content sharing. Moreover, Instagram constantly updates the app so that the user will benefit even more from uploading content valuable for IG users.
If you are an owner of a company or a brand, you can benefit from the same features by making money on instagram for your business. You can learn everything from the regular Instagram users, since they have already amassed an audience around the content they produce. Instagrammers also have reach and influence figured out, two things many companies struggle with.
This article will provide a few tips on how to setup and organize your company or brand Instagram acсount.
- Make a list of your competitors
In order to start making money on Instagram is important to be acquainted with your competition in order understand the full profile of your business. Look closely into how are they interacting with their followers and what type of content get the most engagement?
Remember that it is always better to collaborate with your competitors, rather than constantly steal social attention from each other. Try interacting with your competitors frequently and exchange shoutouts if possible. However, not all brands and bloggers will have time to cooperate with you even if they are offered getting paid on instagram, so just keep looking!
Also, make sure to mention your competitors in your post captions, they just might respond by leaving a comment or a like. In those cases your post has better chances of being ranked hire in the user’s feed. A comment from an account with a super high follower base is considered very valuable.
- Create a Bio
One of the first things that Instagram users will notice about your business page is your Bio. Make sure to describe your brand or company in 150 characters. Using the AIDA (Awareness, Interest, Desire, Action) concept will guarantee you a great bio description and will spark interest so your potential followers would want to scroll down and see your content.
Don’t forget to add a link to your official website in your bio, since it is the best spot to draw attention to it. If you have a personal hashtag for your brand make sure to mention it as well. The use of emojis depends on your niche and target audience so make sure it is appropriate for your followers. And finally don’t forget about the main message or motto your company is conveying, it is a powerful boost for leveraging sales and making money with Instagram.
- Select a theme
In order to remain serious about the performance of your business page and keep making money through Instagram, you will need to stick to a certain theme of your posts. It can be the color pallet or photo style of the general view of your IG page so that your feed looks unique.
- Share a story or an experience
Apart from learning about you or your brand Instagram users wish to be entertained, inspired and educated. Everything you share with your target audience can be linked back to the usual business you or your company provides. People will be more than interested to hear some of your personal experiences or challenges, and how you have surpassed them.
You may begin by telling a short story about how your business began and you can express vivid emotions with photos from past days. Even sad stories and failures will drive engagement from followers, because everyone is human and they will show support to you or your company.
As you can see making money off instagram is slightly more complex than filling an Instagram account with product photos. It is about creating an experience for your potential customers and establishing a connection with your followers.
- Update your feed regularly
Creating an impressive Instagram feed is key to beautiful content that will earn you money on Instagram. You are responsible for the quality and uniqueness of the photos you add to your Instagram account. Make sure you use all available apps and filters to make your post sparkle and gain more user engagement. Remember that using filters isn’t always the way to go, if you’re taking photos with a professional camera (which we strongly recommend), then doing some editing in Photoshop is all you need. Using the right color schemes gets more engagement. These are cool, earthy tones, such as blue, green and beige. If you’re building your personal brand and not managing the account of your company, then selfies are definitely in the center of your Instagram feed. Never post content you’re not 100% happy with. Make each post seem like you worked on it the whole day.
We really hope these few tips will provide inspiration on how to monetize your business on Instagram. Follow Likigram.com and find out more and better insights on how you can make money from Instagram.