How to make your Business on Instagram more profitable?
The importance of Likes and Followers for your Business on Instagram
Have you ever considered what is the optimal quantity of Followers on your Instagram account? Or how many Likes do you need per post to make it more popular? These two factors offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they wish to expand their business or just earn some extra cash.
So, how many followers and likes do you need to make money on Instagram? There is an easy and a complicated method of answering this question. In any case, the answer depends on the following factors:
What is your niche or product category How engaged are your followers Do you even consider social channels as a revenue stream!
It is critical to have highly engaged Instagram followers. For example, Instagram bloggers can make thousands per post on the photo-sharing social platform, but even users with 1000 Insta followers have the potential to start making money.
Where to start?
Depending on the type of Instagram content that you have, your target audience, and your frequency of posting, you can make money on Instagram in the following ways:
Doing sponsored posts for brands that are interested in your target audience. Becoming an affiliate and making and sell other brands’ products for profit Creating and selling a specific product, or offering a paid service Selling your creative content Don't forget that Likigram is Best place to grow your Instagram account
The best part of this list is that you don’t necessarily have to choose a single option. In this blog we will focus on the first and most profitable aspect of making money on Instagram:
Cooperate with brands on sponsored posts
The term “influencer” has become more and more used nowadays. An influencer is basically anyone who’s built themselves an online reputation by being present in social media and gathered a considerable popularity among other users. To their audiences, influencers are tastemakers, trendsetters and trusted experts whose opinions about certain subjects are respected. Here is where the key metrics play a leading role. Getting Instagram Likes is one of them. Many brands just can't compete with that and so they partner with influencers instead for sponsored posts that help get the word out about their products. But it’s not just the number of likes and followers on your Instagram account that brands and businesses want. It’s your audience’s interest and engagement with your content.
It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
Be on the lookout for brands searching for influencers and Instagram bloggers
Brands and companies are now purchasing more influencer marketing to promote their products on Instagram. Usually influencers are asked to create content — an Instagram post, video or Story. Sometimes you will be asked to reach specific metrics, for example getting 500, 1000 or 10000 Instagram Likes per post. You may always negotiate these metrics as they involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
Remember that you’re not only advertising content but giving access to your audience, a potentially large reach on one of the most popular social platforms around. So acquiring a considerable amount of Instagram Followers is equally important when working as an influencer. The prices per post vary but Influencers typically charge $200 to $400 per post—just to give you an idea of what some brands are willing to pay, and how to negotiate based on the cards you’re holding.
Always communicate with your audience.
What is your target audience and what is your engagement rate (total engagement divided by your number of followers)? You will find these numbers in your Instagram Analytics report, if you already have a business account. The next time you negotiate, use this data to strike a favorable deal, especially if you have already acquired more Instagram Followers and Likes.
If your Insta page is big enough, many companies and brands will contact you directly. But you can also search for brands to work with if you haven’t promoted your Instagram account yet. You can always advertise discreetly and your audience won’t feel like you’re “selling out”.
You can reach out to many brands directly and strike a commercial deal, but you can also list yourself on one of the many influencer marketplaces to increase your chances of being discovered:
Sell a “shout out” to your followers on behalf of a brand or product. You can connect your Instagram account, Facebook page, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and reach for brands that are looking around for a partnership. You can also get access to a catalogue of brands and companies, this will help you get discovered much faster. If you have 5000 or more Instagram followers, you can list yourself in the Grape Vine marketplace and start working with lots of different brands. Always participate in Brand’s social campaigns. Post a picture with the specified hashtags on Instagram and get rewards. You will be required to get more Instagram likes and engaged followers to make this work.
The rules of your commercial contract with a brand might be different from time to time when creating sponsored content, but to be on the safe side and respect your Instagram Followers, consider adding a #sponsored hashtag to indicate sponsored posts. Most Instagram influencers are open about their sponsorships and will point out whether a post is sponsored to their Followers.
We recommend searching up #sponsored hashtags on Instagram, as this will provide a better picture how the cooperation with a brand works and how many likes and followers these campaigns earn.
Don’t forget about Instagram’s "Paid Partnership with" tag that clearly identifies sponsored posts, which some brands might require for you to use as this informs Instagram Followers in the best way possible. Also, visit Likigram.com and find out more ways to leverage from your IG account. We rely on our long and successful experience in this niche.