Instagram Trends 2019

TOP 6 Instagram Trends in 2019

Instagram has changed considerably since it launched around 8 years ago, with millions of new users and new content every day. New features, algorithm changes and updates are normal to the most popular social platform in the world.

You may find some alterations to be more popular than others, but it seems that the Instagram team is doing the right job. All of this contributed to over 1 billion monthly active users in June 2018. So, will the new upcoming 2019 trends contribute positively to the future of Instagram?

We decided to compile a list of some of the most critical trends that will transform the way you use your favorite photo sharing app in the next months to follow.

1. Vertical Videos

Vertical video has become a major part of Instagram and it is one of the reasons why users watch videos in vertical mode on Instagram Live. Users online have grown used to the vertical option and 52.2% of people who do all their browsing on their smartphone.

You don’t need special skills to use the new Instagram feature, simply flip your phone in vertical mode and you are good to go. This an extremely useful upgrade in the light of the new IGTV, one of Instagram’s big hits of 2019. The same applies to major brands and companies who use vertical video content to their own benefit.

2. AR Filters

One of the top trends on instagram today is the rise of Augmented and Virtual reality, and what they might mean to the future of social media.

Instagram’s face filters have already become an everyday fun feature with animations that alter your photos in real-time. To use them, all you need to do is hit the little camera icon in the top left of your screen, then click on the face icon to choose your filter.

In 2019 we will definitely see new brands, influencers, and creators making their own custom filters through the Facebook AR studio.

3. New Stories Ads

Instagram Stories have long become the quintessential part of any Insta user and it is the first updates you notice once you open the app.

Insta stories provided companies and influencers with a great way to connect with the hearts and minds of their target audience. This time Instagram Stories will include new ad options, allowing businesses have a new opportunity to raise awareness for their products and services.

Make sure to invest as much time and effort in your ads as possible in order for your Instagram Stories ads to convert. Otherwise, you might end up spending way too much money on this type of Instagram promotion. Don’t forget to refine your targeting options as Instagram, just like Facebook, has plenty of excellent ad targeting options for business users.

4. Instagram Shopping

Instagram is already the top social media platform that displays customer behavior. More users nowadays will be inspired to shop on Instagram and we will see an increasing number of sales happening on your favorite social channel.

Here’s how shoppable posts work: when a customer clicks on the icon, they can find details on the product, click on “Shop Now,” and go straight to the product’s page on your website.

Whenever you’re using shoppable posts, remember not to saturate your Instagram account with it, keep your content creative and interesting.

5. Engage users in many ways

Every business-related person on Instagram will tell you that it is important to know how to connect with your followers. Driving user engagement on Instagram has gotten a lot easier over the last year or so, thanks to a range of upgraded features for 2019:

The Instagram Emoji slider is a recent feature that allows you to measure your customer’s feelings on a subject with different faces for you to choose. It’s an easy way to gather statistics about your followers and get instant feedback about things you post daily.

If you are constantly bombarded with questions from the audience we recommend trying out Instagram Stories sessions. It is a fun and interactive method that your followers will appreciate.

The Reshare feature allows users to share a post in their Instagram stories that displays the original poster’s username. It is therefore easier to cross-promote your content and get more engagement.

6. A few tips

With the new 2019 updates that affect the Instagram API you will have to make sure to connect with your customers on a more genuine level. Here are some ways to do this creatively:

Embed Gifs into your Instagram stories as short playback. Share more video content that you can reserve exclusively to your Instagram followers. Respond to customer comments and follow them as well..

We hope that this info will help you in this year to make your Instagram account more appealing and interesting. Remember to use these Instagram trends mentioned above, and increase the engagement to your content.

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